Featured Work
Segmentation
Mass messaging is out. Personalized, data-driven magic is in. Advanced segmentation means we don’t just talk at your audience—we speak to the right people, at the right time, with exactly what they want to hear.
The Work
Smart Brands Don’t Blast—They Segment
Mass messaging is out. Personalized, data-driven magic is in. Advanced segmentation means we don’t just talk at your audience—we speak to the right people, at the right time, with exactly what they want to hear.
Whether it’s your VIPs, cart abandoners, loyal regulars, or the “almost there” crew, segmentation lets us tailor your emails, texts, and offers like a well-fitted blazer—custom, polished, and impossible to ignore.
This isn’t just smarter marketing—it’s higher clicks, better conversions, and way more loyal customers (the kind who don’t ghost you after the first date).
Because when you treat people like people, not just data points?
They stick around—and they spend more.
“Serve the right message to the right person—at exactly the right moment. ”
@coceo.agency
The Process
Getting Personal
When you segment your audience by behavior, preferences, or purchase history, you’re not just making things personal, you’re making them powerful.
The receipts?
Segmented email campaigns have 14.3% higher open rates and 64.8% more clicks than non-segmented ones.
Businesses using advanced segmentation see up to a 760% increase in revenue from their email campaigns.
Personalized SMS based on customer behavior drives 4x higher engagement and reduces opt-outs.
Whether it’s your VIPs, cart abandoners, or the "still-thinking-about-it" crowd, segmentation lets you craft campaigns that feel handpicked and hard to ignore.
Because when your audience feels seen and understood?
They stick around, spend more, and become your best brand advocates.
This is how customer loyalty is built—and how your business scales with soul.
The Result
More clicks
64.8%
Higher Engagement
x4
Increased Revenue
760%
