Featured Work
Loyalty Program
A truly effective loyalty strategy doesn’t live in just one channel—it lives everywhere your customer shops, clicks, and connects.
The Work
Loyalty is a power move
In today’s world, loyalty is less about points—and more about personalization, exclusivity, and meaningful recognition.
Just look at Glossier or Starbucks—two brands that turn everyday buyers into obsessed fans through relevant, tiered, and rewarding experiences. Their loyalty strategies aren’t flashy. They’re smart. And they meet the customer where they are: after a great experience.
Let’s say the average customer spends $120 per order and shops with you twice a year—that’s a baseline LTV of $240/year.
Now enter a well-designed VIP loyalty program that rewards repeat purchases, encourages exclusive early access sales, and builds a deeper emotional connection.
With personalized emails, in-app perks, and targeted re-engagement flows, a loyalty member might now shop 3–4 times per year, and their average order value may increase slightly thanks to strategic upselling (say, to $135).
That simple shift boosts their annual LTV to $405–$540/year.
That’s a 68–125% increase in customer value from one well-nurtured relationship.
Now multiply that by just 1,000 loyalty members—and you’re looking at an extra $165K to $300K+ in annual revenue.
“A nurtured relationship can easily produce an extra $165K to $300K+ in annual revenue for a startup.”
@coceo.agency
The Process
Growth on autopilot
A simple loyalty automation can work behind the scenes to recognize your most valuable customers—based on average order value, purchase frequency, or engagement levels, and invite them into your version of a VIP circle. No app needed.
For example: When a client’s AOV hits $150+ or they make 3+ purchases in 6 months, they’re auto-enrolled into a loyalty flow that:
Celebrates their milestone
Offers early access, surprise gifts, or content tailored just for them
Tags them as “VIP” in your CRM for future segmentation and exclusivity
For French Connection’s VIP loyalty program we created the perfect example: by syncing in-store purchases, app usage, website activity, and email engagement, the brand creates a seamless experience that feels personal, premium, and rewarding at every stage.
Whether it’s a member who buys in-store and browses online later, or an app user who hasn’t engaged with email in weeks, dynamic, cross-channel triggers keep the relationship alive and evolving.
What makes it work?
CRM systems that unify behavior across platforms
Automations that respond to real-time data, not just static rules
Segmented VIP content that rewards high-value actions—regardless of where they happen
According to McKinsey, members of paid or tiered loyalty programs generate 60% more revenue than non-members.
And for those who almost meet your loyalty criteria?
You can trigger a win-back or “unlock VIP” campaign to nudge them closer, increasing purchase frequency and re-engagement naturally.
Smart automations. Deeper relationships. Higher lifetime value.
The Result
More Revenue
60%
Higher Repeat Purchase
30%
LTV Increase
68–125%
