Featured Work
Re-engagement program
If a user hasn’t logged in, opened an email, or engaged with your product in weeks, your win-back automation becomes your second chance to reconnect—and remind them why they signed up in the first place.
The Work
Win Back Before They Log Out for Good
In SaaS, the silent unsubscribes happen long before someone cancels.
If a user hasn’t logged in, opened an email, or engaged with your product in weeks, your win-back automation becomes your second chance to reconnect—and remind them why they signed up in the first place.
Instead of waiting for churn, trigger re-engagement flows based on usage gaps, such as:
No logins in the last 14–30 days
Ignored product updates or feature announcements
Skipped renewals or trial expirations
“Turn passive users into power users. ”
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The Process
Set It and Scale
Take a cue from top-performing SaaS brands that send timely "We Miss You" campaigns featuring:
Testimonials or stories from active users (social proof works)
Quick tips to get more from the platform
New features or updates they may have missed
A time-limited offer to re-engage (like a feature upgrade, 1:1 consult, or loyalty discount)
According to HubSpot, re-engagement emails have an average open rate of 12%, and reactivated users are 60% more likely to stay active long-term if they return through a thoughtful nurture flow.
Reach out for a custom automation review or lifecycle audit today.
The Result
Lapsed User Open Rate
12%
Activity Increase
60%
ROI
3800%
